Biel/Bienne, Switzerland is home to a great selection of prestigious watch brands. Manufacturers like Omega, Rolex, and Glycine either have headquarters or production facilities in the city. While those are all large companies, Biel/Bienne is also home to numerous small ateliers from the haute horlogerie segment.
One of these brands is Armin Strom, a small, privately owned watch company that is known for skeletonized watches. They set up shop in the north side of city, not too far from the Omega headquarters, in a building that was previously owned by no other than Rolex.
We visited Armin Strom a while ago to get a glimpse of their business. Claude Greisler, director of Armin Strom, walked us through the steps of creating a timepiece from design to assembly. Moreover, Mr. Greisler was a welcoming host and made sure we saw and understood the entire process of creating the horological wonders that Armin Strom is known for.
During our tour, we learned that Armin Strom manufactures 98% of their parts in house – a staggering number for such a small atelier. All of their movements are designed, made, and assembled in house by the company’s skilled watchmakers. We documented every step along the way and have made a short video for your viewing pleasure that explains how an Armin Strom watch is made. The example in the video is their new innovative creation, the Armin Strom Mirrored Force Resonance, a technologically groundbreaking watch that won the Red Dot Design Award in 2017.