Chrono24 Magazine

Watches can represent family history, are gifted to celebrate special occasions, and can make a unique fashion statement. But what if you dive a little deeper? What if you're interested in the art of watchmaking itself? What if you'd like to know everything about a certain brand or find out more about the design of a specific model? That’s when watches transform into one of the most rewarding hobbies you could have.

When looking to purchase a luxury watch, most of us tend to set our sights pretty high. Like most things in life, the journey to your dream watch is often long and winding. For most people, myself included, it's not feasible to just go out and buy the watch of your dreams. So, what steps can you take in the meantime? Can strategically buying and selling intermediate timepieces speed up the process?

Do you know who owns which luxury watch brands? It might surprise you to learn that some of your favorite brands are not as independent as you might think. That's not necessarily a bad thing, though; especially when you have some seriously inspirational leaders at the helm. Read on to learn more about this fascinating industry.

The authors of the Chrono24 Magazine hand-pick the best watch offers on Chrono24. Iconic timepieces from the history books of the watch industry are among the selection, just like affordable daily wearers and special watches for watch aficionados. We hope that everyone will find a timepiece that fits their style. This week’s offers: Editor’s Picks of the Week - Zenith, Tudor and Omega

The Rolex Datejust has more or less been a classic ever since the original ref. 4467 debuted. But why is the Rolex Datejust so popular among watch enthusiasts?

If you surf watch forums or follow popular social media accounts, you'll undoubtedly come across discussions about the "one watch" or "daily wearer." But is there really a single timepiece that's so versatile you can wear it for any occasion to the exclusion of all other watches?